Cookie Policy

A cookie is a small text file, typically of letters and numbers, downloaded on to a device when you access certain websites.

Cookies do not directly identify you but allow a website to recognise a user’s device – identifying you ‘pseudonomously’ online – by for example, obtaining your IP address or the operating system of your device. Consequently cookies are used by many websites to track visitor behaviour information.

We collect cookies because they enable us to track how people are using our website and therefore they help us to improve its functionality.

For example, because cookies allow us to distinguish you from other users of the website they can track information, such as repeat visits, which helps us to provide you with a good experience when you browse our website. They also allow us to recognise and count the number of visitors and to see how visitors move around our site when they’re using it.

We also use cookies to serve you our health campaign advertisements on social media sites (e.g. Facebook, Twitter and Instagram). As cookies record your visit to our website and track the pages you have visited, this enables us to identify which subjects and topics you are most interested in and target adverts accordingly.

The information may also be used for frequency capping purposes (e.g. to ensure we do not display the same advertisement to you repeatedly) and to help us regulate the advertisements you receive and measure their effectiveness.

Our use of targeting cookies includes:

  • delivering content and marketing communications tailored to your interests based on information from your visit to our website
  • providing our approved media agencies with information about your visit so that they can show you relevant adverts online; and
  • Involuntarily providing social networks with information about your visit to our website

For further details about our media agencies and how we store personal information please see our privacy statement.


Cookie Name Duration Category Description
CookieControl 3 Months Necessary Set by the Civic Cookie Control, this cookie records the user consent for the cookies in the “Necessary” category.
YSC session Advertisement Youtube sets this cookie to track the views of embedded videos on Youtube pages.
VISITOR_INFO1_LIVE 6 months Advertisement YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface.
VISITOR_PRIVACY_METADATA 6 months Advertisement YouTube sets this cookie to store the user’s cookie consent state for the current domain.
test_cookie 15 minutes Advertisement sets this cookie to determine if the user’s browser supports cookies.
yt-remote-device-id never Advertisement YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
yt-remote-connected-devices never Advertisement YouTube sets this cookie to store the user’s video preferences using embedded YouTube videos.
IDE 1 year 24 days Advertisement Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
yt.innertube::requests never Advertisement YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
yt.innertube::nextId never Advertisement YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen.
_fbp 3 months Analytics Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website.
_ga_* 1 year 1 month 4 days Analytics Google Analytics sets this cookie to store and count page views.
_ga 1 year 1 month 4 days Analytics Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form that does not identify a visitor, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. This helps us to improve the way our website works, for example by making sure users are finding what they need easily. Click here for an overview of privacy at Google.

To opt out of being tracked by Google Analytics across all websites you can consult help on your browser. Links below:

Clear, enable and manage cookies in Chrome

How to delete cookie files in Internet Explorer

This cookie is used to remember your response to the YES/NO questions on the site to allow the website to customise the hints and tips. You are not identified or tracked individually but these do help us to track attitudes to quitting smoking.

Our advertisements and campaigns are managed by our approved media agencies, * Gardiner Richardson and Story, so we will share with them online identifier information, obtained through cookies.

Also by way of us using social media sites such as Twitter and Facebook to disseminate our health campaigns and provide services, these organisations may also obtain this information from you. If you’d like further details on how cookies share information with social media sites, please read the social media organisations own privacy and cookies statements.

However, we will not share this information to any other third party companies or advertising agencies.

Cookies are only placed on your computer, if you have agreed to this.

In the case of our website, you can agree or disagree to allowing cookies through the cookies notification which pops up when accessing our website; asking you to choose if you’d like to either ‘opt-in’ or ‘opt-out’ to cookies.

You can also choose to set your web browser to restrict or block the cookies which are set by our website, or indeed any other website, through your browser settings. To find out more about your browser settings, visit the relevant support page below:

  • Google Chrome – how to disable cookies
  • Internet Explorer – delete and manage cookies
  • Firefox – how to enable or disable cookies
  • Safari – how to disable cookies

However, if cookies are refused, this may interfere with ability to use the site.

For any queries about this cookies statement or Fresh/Balance please contact us:
Fresh and Balance
Salvus House
Aykley Heads

*Gardiner Richardson and Story are approved and contracted media agencies to Fresh and Balance. These organisations provide media and campaigns services on our behalf and in doing so, we will share data with them in order for us to carry out our business and provide services as data processors. However, we will only do so with your consent. If you would like any further information about our work with them please contact us or contact them directly:
Gardiner Richardson
Generator Studios,
Trafalgar Street,
Newcastle upon Tyne

10 Summerhill Terrace,
Summerhill Square,
Newcastle upon Tyne